32. How do you talk about what you do?: An exercise in value propositions

Cliffs Notes: Continuing our redefinition tour; how to communicate what you do, and how that's different from the other people who do it; how your value prop evolves along with you and your career; audience, audience, audience; selling your value to your existing organization vs. selling your value as your own organization; turning a page-long cover letter into a sentence or two; the gift of realizing you don't have to be a pro at everything; poor fits (as a candidate and a hirer) - but also being fine with a not-perfect job because you want to, you know, pay your rent; learning more about ourselves and our paths, even in our terribly advanced years; a live exercise. (And, there's a worksheet to help you go through it on your own. Fill it out and let us know what you think!)